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HONDA | Art Direction, Production Design [Set Design, Prop Making]
Art Direction, Production Design [Set Design, Prop Making]
Thrilled to be part of this exciting Honda advert!
Collaborating closely with the director, we meticulously developed the art direction for these three distinctive worlds.
Our vision involved extending these colossal 15 x 20 meter LED screens into immersive 3D environments, seamlessly merging 2D imagery with 3D props.
The key to success was crafting detailed 3D sketches that ensured the right proportions for elements like plants, trees, 3D sculptures and lampposts among others; creating a smooth transition between screen and props.
This precision was essential to gauge the visual impact of each prop within the set, allowing us to optimise our budget by focusing on the most impactful elements.
Behind the Scenes
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